✍️ Best Baby Shower Games Editorial Team · Updated May 2026
Baby Product Slogan Quiz
A two-column quiz: 12 famous baby brand slogans on the left, 12 scrambled brand names on the right. Match each slogan to the brand. The grandparents always win this one — they remember every old TV commercial.
- 🤝 Low-pressure
- 🍷 Coed-friendly
- ⚡ Quick
- 📹 Works on Zoom
- ⏱ Prep
- 15 min
- 👥 Best for
- 6–20 guests
- 🍷 Coed
- Yes
- 📹 Virtual
- Works on Zoom
What you'll need
- Printed slogan quiz — one per guest (cardstock from Target or Office Depot)
- Pens or fine-tip Sharpies, one per guest plus a few spares
- A printed answer key with the slogan year noted next to each
- A small basket to hand out the sheets
- A named prize (a $20 Trader Joe's gift card, a Bath & Body Works hand-cream trio, or a Yankee Candle)
Before the shower (setup)
- A few days before the baby shower, build your slogan list. Pull 12 real brand slogans from major US baby brands — verify each one on the brand's current website so you don't print something outdated. Strong picks: "Snug & Dry" (Pampers), "Inspired by Babies" (Aveeno Baby), "Brilliantly Soft" (Pampers Swaddlers), "Naturally Helping You Care" (Johnson's Baby), "Built for Baby's First Year" (Fisher-Price), "Helping Parents Help Their Babies" (Frida Baby), "The First Years" (Tomy), "Born to Care" (Huggies Little Snugglers), "Real Food for Growing Bellies" (Plum Organics), "Trusted by Parents Since 1893" (Johnson & Johnson), "Inspired by Real Moms" (Munchkin). Aim for slogans guests have actually heard on a commercial or seen on a package at Target.
- Open Google Docs or Canva. Set up a two-column layout: the 12 slogans on the left in numbered order; the 12 brand names on the right in scrambled order with a letter (A through L) next to each. Leave a blank line between each slogan and the next so guests can write the matching letter. Print one sheet per guest on white cardstock. Build a master answer key for yourself with the slogan year noted next to each — that way if a guest pushes back during the reveal, you have the citation ready.
- On shower day, stack the sheets in a small basket on the food or gift table with a pen tucked into each one. Set out the named prize where guests can see it — a $20 Trader Joe's gift card in a clear cellophane bag works perfectly. Keep the answer key folded in your back pocket. Pull the mom-to-be aside and let her know she's playing too; she didn't help build the sheet, so it's fair.
How to play
About forty minutes into the baby shower — after the gift opening, when guests are settled with cake — hand out the slogan quiz sheets and pens. Tell the room the rule once, loud: "Twelve baby product slogans on the left. Twelve brand names on the right. Match each slogan to its brand by writing the letter on the line. You've got ten minutes. Most correct wins this gift card." Hold the prize up so everyone sees what they're playing for, then start your phone timer.
The room goes quiet for the first two minutes, then guests start murmuring. Someone reads "Snug & Dry" out loud and three people in the back instantly say "Pampers." Don't shush it — the social part is half the fun. The dads-to-be's friends usually nail two or three from the TV-commercial era. Aunts and grandmas catch the brand-name slogans that go back to the 90s. The mom-to-be should play even if she designed half the registry — slogans aren't the same as products. No phone-googling; call it out loud the first time you see a phone come out and the rest of the room polices it from there.
When the timer hits ten minutes, read each slogan aloud, then the brand, then the year if guests look surprised. "Built for Baby's First Year — Fisher-Price, from their 1994 campaign" lands better than just calling out the name. Guests grade their own sheets. Most correct wins. For a tie, use a fill-in-the-blank tiebreaker — "Choosy moms choose ___" (Jif, the famous one), or "Snug & ___" (Dry). Hand the prize over on the spot.
Variations to try
- Fill-in-the-blank version. Skip the two-column match. Hide a key word in each slogan instead — "Snug & ____" or "Inspired by ____" — and have guests fill the blank. Easier than the matching version, which is good for showers with a wider age range or virtual rooms.
- Pair with [[baby-brand-logo-match]]. Run the logo round first, then this one back-to-back. Twenty logos plus twelve slogans makes a clean fifteen-minute brand trivia block that rewards the same crowd — the grandmas, the third-time moms, the aunts who've been gifting baby gear for a decade.
- Add a fake slogan. Hide one made-up slogan in the list. Guests who try to match it lose a point. Sharpens the field and catches the over-confident guessers who try to brute-force every line.
- TV commercial round. Pull up YouTube on a TV and queue five 5-second baby commercial clips. Mute the brand name when it appears. Guests write the brand. Multi-sensory, louder, and great for a coed crowd that wants more energy than a paper quiz.
- Zoom version. Email the PDF beforehand or share-screen the sheet during the call. Guests answer in the chat. Read the answers out loud with a one-line backstory for each. Visa eGift card as the prize works for virtual.
Pro tips from hosts who've actually run this
- Verify every slogan against the brand's current website. Slogans change every two or three years and printing a 2018 tagline as the 2026 answer is the fastest way to get an audit from a marketing-major guest.
- Mix the eras. Two or three slogans from the 90s, four or five current ones, two or three from the early 2000s. Spreads the win across age groups so it doesn't just become a grandma victory lap.
- Hide one fake slogan in the list with a small note on your answer key. Trips up the bluffers and gives the careful guesters a small edge.
- Use 12 slogans, not 15. Twelve fits cleanly on one page, finishes in ten minutes, and doesn't drag.
- Read the slogan year out loud during the reveal. "Born to Care, Huggies Little Snugglers, 2019" sounds authoritative and shuts down debate.
- Pair this with [[baby-brand-logo-match]] for a longer trivia block. The same crowd that loves one usually loves the other.
- Save the Google Doc. Slogans don't change fast — you can reuse this sheet for the next shower with a five-minute refresh.
Common mistakes to avoid
- Using slogans the brand retired three years ago. The guest who works in marketing always catches it and the rest of the room loses faith in the answer key.
- Stacking the sheet with obscure brands. If no one's heard of Plum Organics or Tomy, the matching part collapses — guests just guess randomly and the game ends in a five-way tie.
- Forgetting the year on the answer key. When a grandma swears "Choosy moms choose Jif" is a baby slogan and not a peanut butter one, you need the citation handy.
- Allowing phones at the table. One Google search and the game is over — call out the no-phones rule loud the first time and the rest of the room respects it.
- Picking a vague prize. "A small thank-you" gets a polite shrug. Hold up a named, visible item — a $20 Trader Joe's gift card, a Yankee Candle — and watch participation jump.
Best prize for this game
Pick something specific and gift-worthy. A $20 Trader Joe's gift card or a Yankee Candle classic (Pink Sands, Clean Cotton, MidSummer's Night) lands well for any age group at a baby shower. A Bath & Body Works hand-cream trio reads like a real present, not a participation token. For an over-21 coed crowd, a small bottle of wine or a bundle of $1 scratch-off lottery tickets keeps the energy light. Wrap the prize in a clear cellophane bag from Michaels so it sits next to the quiz basket — guests play harder when they can see the prize from their seat.
Our verdict
Surprisingly tough — slogans hide in your memory until you read one out loud and the whole room goes "oh, that's the diaper commercial." Quiet, smart, and gives the older guests a built-in advantage.
Baby Product Slogan Quiz — FAQ
Where do I source real baby brand slogans for the quiz?
Go straight to each brand's official website — Pampers.com, AveenoBaby.com, FridaBaby.com, FisherPrice.com, Munchkin.com, Huggies.com all publish their current tagline somewhere on the About or Press pages. Cross-check with a quick Google search of "[brand name] slogan 2025" to catch any recent rebrands. Avoid Pinterest baby shower printables — half of them lift slogans the brand retired five years ago.
How many slogans should be on the baby product slogan quiz?
Twelve is the sweet spot for the matching format. It fits cleanly on one page, finishes in ten minutes, and keeps the energy up. Fifteen starts to drag, especially with a virtual crowd or a smaller shower.
How long does the baby product slogan quiz take to play?
About fifteen minutes total — ten minutes for guests to fill in their sheets and five for the reveal and the prize handoff. You can stretch the reveal a few extra minutes by adding a one-line backstory for each slogan, which keeps the energy up and turns it into a small trivia conversation.
Is the baby product slogan quiz good for a coed baby shower?
Yes — slogans work well for a coed crowd because the dads-to-be's friends recognize the TV-commercial ones (Pampers, Huggies, Johnson's) even without ever having shopped the baby aisle. Mix recent slogans with older ones and the win usually spreads across the room instead of just landing with the moms.
What if a brand's slogan changes between when I print and when the shower happens?
Add "as of 2025" or whatever year you printed it on the answer key. That way if a marketing-savvy guest pushes back, you've got the citation. Slogans change every couple years, so adding the year keeps the quiz valid as a snapshot rather than a moving target.
What's a good prize for the baby product slogan quiz?
A $20 Trader Joe's, Target, or Starbucks gift card works for any age. A Yankee Candle or a Bath & Body Works hand-cream trio reads like a real gift. For an over-21 coed crowd, a small bottle of wine works too. Whatever you pick, name it out loud when you announce the game — vague prizes kill participation.
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About the author
Best Baby Shower Games Editorial Team — Party planners, parents & writers. We’re a small team of party planners and parents who’ve hosted — and been guests at — dozens of baby showers. Every game here is sorted by what actually lands in a real room, not by what just looks cute on a Pinterest board.