✍️ Best Baby Shower Games Editorial Team · Updated May 2026

Baby Brand Logo Match

Print 20 baby brand logos with the names cropped out — Pampers, Frida Baby, BabyBjörn, all of them. Guests have ten minutes to identify each one from the icon alone. Whoever spots the most wins.

🤝 Low-pressure
🍷 Coed-friendly
⚡ Quick
📹 Works on Zoom

⏱ Prep: 15 min
👥 Best for: 8–25 guests
🍷 Coed: Yes
📹 Virtual: Works on Zoom

What you'll need

One printed logo sheet per guest (20 logos, names cropped out) — print 5 spares on Target or Office Depot cardstock
Pens or fine-tip Sharpies — one per guest, plus a few backups (Target, Walmart)
A printed answer key for the host (don't show it until reveal)
A small basket or tray to hand out the sheets
A named prize for the winner (a $20 Target gift card or a Yankee Candle classic)

Before the shower (setup)

About a week before the shower, pull up Google Images and grab the logos for 20 baby brands. Mix everyday names guests will know with two or three that are insider-only. Easy ones: Pampers, Huggies, Gerber, Fisher-Price, Carter's, Johnson & Johnson, Aveeno Baby. Medium ones: Babylist, OXO Tot, Tommee Tippee, Dr. Brown's, Munchkin, Boppy, Bumbo, Skip Hop. Hard ones: Frida Baby, BabyBjörn, Ergobaby, UPPAbaby, Lansinoh. That spread keeps the grandmas, the newer parents, and the no-kids guests all in the game.
Open Canva (the free version is enough) or any slide deck and drop each logo on a page. Crop tight so only the icon, mascot, or stylized symbol shows — no readable letters of the brand name. The Pampers heart, the Gerber baby silhouette, the Frida Baby nose-shaped logo, the OXO little oval, the BabyBjörn flower — those are what guests should see. Number each logo 1 through 20. Print one sheet per guest on white cardstock so the colors don't bleed. Make a separate answer key for yourself with all 20 written out and stash it in your back pocket.
The morning of the shower, stack the printed sheets in a small basket near where guests will sit. Tuck a pen on top of each one — guests hate hunting for a pen mid-game. Hide the answer key. If you've got a Trader Joe's chalkboard sign or an index card, scribble "Logo Quiz — 10 minutes — winner gets the gift card" so guests know what's coming when they sit down.

Set up at the front door so the game starts the second guests walk in.

How to play

About thirty minutes into the shower — after gifts and before cake works perfectly — hand out the baby brand logo match sheets and pens. Give the room one quick rule: "Each numbered logo is a real baby brand. The name is cropped out. Write the brand under each number. You've got ten minutes. Most correct wins this gift card." Hold the prize up so guests can see what they're playing for. Then start the timer on your phone.

Guests work quietly for the first three or four minutes, then the room shifts. Someone will laugh and say "how do I not know this one?" Someone else will whisper-ask a friend. That's part of the fun — don't shush it, but say once that no phone-googling is allowed. The grandmas usually get a quiet head start because they've been shopping the baby aisle every week since the pregnancy was announced. The dad-to-be's friends will know two or three. The mom-to-be should play too — it doesn't spoil anything since she didn't make the sheet.

When the timer hits ten minutes, call pencils down. Read each logo number out loud, then the brand name, and let guests grade their own sheets. Add a quick one-liner for the harder ones — "Frida Baby, the company that makes the famous booger sucker" — because half the room won't recognize the name but will recognize the product. Whoever has the most correct wins. If you've got a tie, ask one tiebreaker question: "In what year was Pampers founded?" (1961). Hand over the prize on the spot.

The moment of the steal — someone slipped, someone caught it, pin changes hands.

Variations to try

Black-and-white round. Print the logos in grayscale instead of color. Removes the color cue (no pink Pampers, no green Aveeno) and turns the game into a pure shape-recognition challenge. Way harder — the moms who've memorized the aisles still win, but the margin shrinks.
Slogan combo. Run [[baby-product-slogan-quiz]] right after this one. Same crowd, same energy, but the second sheet tests slogans instead of icons. Together they make a clean fifteen-minute brand trivia block.
International edition. Swap in 3 or 4 international brands like Mam (Austria), Chicco (Italy), Combi (Japan), or Pigeon (Japan). Tests the well-traveled guests and the parents who've shopped on Amazon Global.
Speed-shout round. Skip the sheets entirely. Project the logos one at a time on a TV. First guest to shout the brand wins that round. Loud, fast, and great for a coed shower where the guys want a faster pace.
Zoom version. Share the sheet as a PDF in the Zoom chat beforehand and have guests fill it in on screen. Read the answers out loud at the end. Works just as well virtually — give a Visa eGift card as the prize.

Pro tips from hosts who've actually run this

Crop each logo right at the edge of the icon. If even one letter sneaks through, the grandmas will spot it and the game is over in two minutes.
Print on cardstock, not regular paper. The colors stay true and the sheets don't curl in a humid kitchen.
Aim for 20 logos. Fifteen feels skimpy and twenty-five turns the room quiet for too long.
Stack the difficulty: 8 easy, 8 medium, 4 hard. A sheet that's all hard makes guests give up by logo number five.
Read the answers with quick context — "OXO Tot, the one with the orange handle on every toddler spoon." Guests remember the product even when they forget the name.
Pair this with [[baby-brand-name-guess]] or [[baby-product-slogan-quiz]] for a longer trivia block. Both run on the same brain muscle.
Save the Canva file. The next shower in your friend group is six months away, and you'll be glad you didn't redo this from scratch.

Common mistakes to avoid

Cropping the logos lazily and leaving a letter or two visible. The whole game collapses the second a guest reads "…PERS" off the Pampers logo.
Picking 20 obscure brands. If half the sheet is Frida Baby and Ergobaby, guests check out by the time you call "five minutes left."
Forgetting the answer key. You'll spend the reveal squinting at the sheet trying to remember which logo was Bumbo, and the room will start joking.
Letting guests Google. Even one phone out kills the fairness — call it out the first time and the rest of the room respects the rule.
Skipping the prize announcement. "Win something fun" gets a shrug; "Win this $20 Target gift card" makes the dads-to-be lean over to look.

Best prize for this game

Go specific and visible. A $20 Target or Trader Joe's gift card lands well with any age group. A Yankee Candle in a baby-friendly scent (Pink Sands, Clean Cotton) reads like a real gift, not a participation trophy. A Bath & Body Works hand-cream trio works too. For a coed crowd, a small bottle of wine or a bundle of scratch-off lottery tickets keeps it loose. Wrap whichever you pick in a clear cellophane bag so it sits on the table next to the basket of quiz sheets — guests play harder when they can see what's at stake.

→ More baby shower prize ideas, by budget

Our verdict

Reveals which guests have actually been baby-shopping — usually the grandmas and the cousin with three kids. Quiet, fast, and shockingly competitive once the first guest yells "that's Frida Baby!"

Baby Brand Logo Match — FAQ

How many baby brand logos should I put on the sheet?

Twenty is the sweet spot. Fifteen ends in under five minutes and feels light. Twenty-five is finishable but the energy drops off in the back half. Stick with twenty and mix the difficulty — eight easy, eight medium, four hard.

How do I crop the logos so the game stays fair?

Crop right at the edge of the icon or symbol — never include a letter of the brand name. The Pampers heart, the Gerber baby's silhouette, the OXO oval, the Frida Baby nose-shape. If the icon has the brand name baked into the artwork (Carter's is a tricky one), zoom in on just the swoosh or color block. The point is brand recognition, not a vision test.

How long does the baby brand logo match game take?

Fifteen minutes total — ten minutes for guests to fill in their sheets and five for the reveal and the prize handoff. You can stretch the reveal to ten minutes if you add a quick one-line story for each brand, which keeps the energy up.

Is this game good for a coed baby shower?

Yes — surprisingly so. The dads-to-be and the male guests recognize way more brands than they expect once the icons appear. Pampers, Huggies, Gerber, and Fisher-Price are universal. The grandpas always know Johnson & Johnson and a couple of others. It's a low-pressure game that doesn't single anyone out.

Where do I find baby brand logos to print?

Type "[brand name] logo PNG" into Google Images and grab the official transparent versions. Most major baby brands publish press-kit logos on their websites too (Pampers.com, Gerber.com, FridaBaby.com all do). Save each one to a folder, drop them into Canva, and crop from there.

What's a good prize for the baby brand logo match game?

A $20 Target gift card is the cleanest pick — it works for any age, any guest. A Yankee Candle, a Bath & Body Works gift set, or a bottle of wine for an over-21 crowd all work too. Avoid mystery prizes; the energy doubles when guests can see exactly what they're competing for.

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About the author

Best Baby Shower Games Editorial Team — Party planners, parents & writers. We’re a small team of party planners and parents who’ve hosted — and been guests at — dozens of baby showers. Every game here is sorted by what actually lands in a real room, not by what just looks cute on a Pinterest board.